KapdaShop
Platform(s): Meta Ads (Facebook + Instagram), Google Ads
Industry: Fabrics & Textiles (E-commerce)
KapdaShop
Industry: Fabrics & Textiles (E-commerce)
Platform(s): Meta Ads (Facebook + Instagram), Google Ads
KapdaShop
Industry: Fabrics & Textiles (E-commerce)
Platform(s): Meta Ads (Facebook + Instagram), Google Ads
KapdaShop
Industry: Fabrics & Textiles (E-commerce)
Platform(s): Meta Ads (Facebook + Instagram), Google Ads
Case Study
E-Commerce
About the Brand
About the Brand
About the Brand
KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.
KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.
KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.
Trusted by 1000+ homes | Loved across India
Trusted by 1000+ homes | Loved across India
The Challenge
The Challenge
The Challenge
The
Challenge
The Challenge
KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.
KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.
KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.
Our Approach
Our
Approach
Restructured ad creatives to focus on fabric textures and seasonal use cases
Segmented audiences based on purchase behaviour and intent
A full-funnel ad campaign strategy across Meta and Google
Introduced retargeting, urgency messaging, and sale-based promotions
Restructured ad creatives to focus on fabric textures and seasonal use cases
Segmented audiences based on purchase behaviour and intent
A full-funnel ad campaign strategy across Meta and Google
Introduced retargeting, urgency messaging, and sale-based promotions
Restructured ad creatives to focus on fabric textures and seasonal use cases
Segmented audiences based on purchase behaviour and intent
A full-funnel ad campaign strategy across Meta and Google
Introduced retargeting, urgency messaging, and sale-based promotions
Restructured ad creatives to focus on fabric textures and seasonal use cases
Segmented audiences based on purchase behaviour and intent
A full-funnel ad campaign strategy across Meta and Google
Introduced retargeting, urgency messaging, and sale-based promotions
Results
Results
ROAS increased from 1.5 to over 6+ ROAS
Achieved ₹50,000+ sales in a single day
A high return customer rate and more add-to-cart actions
ROAS increased from 1.5 to over 6+ ROAS
Achieved ₹50,000+ sales in a single day
A high return customer rate and more add-to-cart actions
Results
ROAS increased from 1.5 to over 6+ ROAS
Achieved ₹50,000+ sales in a single day
A high return customer rate and more add-to-cart actions
Conclusion
Conclusion
By implementing a targeted funnel and content strategy, we helped KapdaShop transform its extensive inventory into consistent revenue.
By implementing a targeted funnel and content strategy, we helped KapdaShop transform its extensive inventory into consistent revenue.
Acto Key Covers
Acto Key Covers
Acto Key Covers
2024
2024
2024
Decoghar
Decoghar
Decoghar
Decoghar
2024
2024
2024
2024
01
How is the pricing structure?
02
Do all projects have a fixed scope?
03
What is the ROI?
04
How do we measure success?
01
How is the pricing structure?
02
Do all projects have a fixed scope?
03
What is the ROI?
04
How do we measure success?
How is the pricing structure?
Do all projects have a fixed scope?
What is the ROI?
How do we measure success?
01
How is the pricing structure?
02
Do all projects have a fixed scope?
03
What is the ROI?
04
How do we measure success?