Person
Person
Person
Person

KapdaShop

Platform(s): Meta Ads (Facebook + Instagram), Google Ads

Industry: Fabrics & Textiles (E-commerce)

Case Study

Case Study

E-Commerce

E-Commerce

KapdaShop

Industry: Fabrics & Textiles (E-commerce)

Platform(s): Meta Ads (Facebook + Instagram), Google Ads

Case study

Case study

E-Commerce

E-Commerce

KapdaShop

Industry: Fabrics & Textiles (E-commerce)

Platform(s): Meta Ads (Facebook + Instagram), Google Ads

KapdaShop

Industry: Fabrics & Textiles (E-commerce)

Platform(s): Meta Ads (Facebook + Instagram), Google Ads

Case Study

E-Commerce

About the Brand

About the Brand

About the Brand

KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.

KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.

KapdaShop is an online retailer offering a wide variety of fabrics, including cotton, linen, viscose, and more. They cater to individual customers, tailors, and boutique owners looking for premium fabric options.

Trusted by 1000+ homes | Loved across India
Trusted by 1000+ homes | Loved across India

The Challenge

The Challenge

The Challenge

The

Challenge

The Challenge

KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.


KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.

KapdaShop had a strong inventory but wasn’t seeing returns on ads, averaging only 1–2 ROAS. There was a lack of a strategic funnel and clear messaging.


Our Approach

Our

Approach


  • Restructured ad creatives to focus on fabric textures and seasonal use cases

  • Segmented audiences based on purchase behaviour and intent

  • A full-funnel ad campaign strategy across Meta and Google

  • Introduced retargeting, urgency messaging, and sale-based promotions


  • Restructured ad creatives to focus on fabric textures and seasonal use cases

  • Segmented audiences based on purchase behaviour and intent

  • A full-funnel ad campaign strategy across Meta and Google

  • Introduced retargeting, urgency messaging, and sale-based promotions


  • Restructured ad creatives to focus on fabric textures and seasonal use cases

  • Segmented audiences based on purchase behaviour and intent

  • A full-funnel ad campaign strategy across Meta and Google

  • Introduced retargeting, urgency messaging, and sale-based promotions


  • Restructured ad creatives to focus on fabric textures and seasonal use cases

  • Segmented audiences based on purchase behaviour and intent

  • A full-funnel ad campaign strategy across Meta and Google

  • Introduced retargeting, urgency messaging, and sale-based promotions

Results

Results


  • ROAS increased from 1.5 to over 6+ ROAS

  • Achieved ₹50,000+ sales in a single day

  • A high return customer rate and more add-to-cart actions


  • ROAS increased from 1.5 to over 6+ ROAS

  • Achieved ₹50,000+ sales in a single day

  • A high return customer rate and more add-to-cart actions

Results


  • ROAS increased from 1.5 to over 6+ ROAS

  • Achieved ₹50,000+ sales in a single day

  • A high return customer rate and more add-to-cart actions

Conclusion

Conclusion


By implementing a targeted funnel and content strategy, we helped KapdaShop transform its extensive inventory into consistent revenue.


By implementing a targeted funnel and content strategy, we helped KapdaShop transform its extensive inventory into consistent revenue.

Acto Key Covers

Acto Key Covers

Acto Key Covers

2024

2024

2024

Acto Key Covers

2024

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Decoghar

Decoghar

Decoghar

Decoghar

2024

2024

2024

2024

01

How is the pricing structure?

02

Do all projects have a fixed scope?

03

What is the ROI?

04

How do we measure success?

01

How is the pricing structure?

02

Do all projects have a fixed scope?

03

What is the ROI?

04

How do we measure success?

How is the pricing structure?

Do all projects have a fixed scope?

What is the ROI?

How do we measure success?

01

How is the pricing structure?

02

Do all projects have a fixed scope?

03

What is the ROI?

04

How do we measure success?